Corporate Social Responsibility and the Common Good

Organisations do not operate in a vacuum. Their activities and their behaviours have an impact on many different internal and external stakeholders. Furthermore, stakeholders interact with organisations guided by their own expectations, which evolve continuously through complex conversations that give shape to society and its norms. In order to earn their licence to operate, organisations need to operate also in the best interest of society and contribute to the common good. This thematic area delivers philosophical, conceptual and instrumental tools necessary to manage organisations responsibly. It offers both organisational and market perspectives on corporate social responsibility.

Semester III

18+12 ECTS*

Corporate Social Responsibility

3

Social Marketing 

6

Intercultural Communication

3

Global Corporate Communication

3

Communication and Marketing Ethics

3

Business Ethics

3

Argumentation in Conflict Resolution 

3

Applied Social Entrepreneurship

3

Additional courses upon availability

 

The Network Society

3

Pricing and Value

3

Negotiation

3

Social Innovation

3

Project Management

3

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

Changes in the study programme may occur.

 

Other Thematic Areas: