Customer Experience and Value
Following a customer-centric logic, this thematic area provides conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey have made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.
| Course | ECTS |
|---|---|
| Customer Experience and Relationship Management | 6 |
| Go to Market | 6 |
| Neuromarketing | 3 |
| Service Design Marketing | 3 |
Students, if they wish, can earn a specialization by selecting a thematic area from the seven offered. Each area is worth 18 ECTS. The remaining 12 ECTS can be chosen from courses offered in other thematic areas or from other electives offered by USI.
Changes in the study programme may occur.
Other Thematic Areas:
- Corporate Social Responsibility and the Common Good
- Crossmedia, Transmedia and Multimodal Communication
- Visual and Material Culture
- Organisation and Human Resource Management
- Strategy and Entrepreneurship
- Cinema and Audiovisual Futures