Customer Experience and Value

Following a customer-centric logic, this thematic area provides conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey have made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.

Events
25
September
2021
25.
09.
2021

Festa in corte

Academy of Architecture, Faculty of Communication, Culture and Society, Faculty of Biomedical Sciences, Faculty of Economics, Faculty of Informatics