Structure and contents
Tour del campus di Lugano
The programme stretches over two years (120 ECTS credits).
During the first year, MCC students attend core courses, while during the second year they personalise study curricula according to their individual interests and apply what they have learned.
The first semester provides a solid general management foundation, covering topics such as strategy, organisation, finance, stakeholder management, and marketing.
The second semester provides courses addressing communication relevant aspects. Their discussion is strongly linked with the concepts of general management, with the aim to highlight how communication is at the heart of organising practices and how communication management requires a deep understanding of the organisational logics. For instance, the Corporate Identity and Image course develops the understanding of how nurturing corporate identities, brands and reputations supports and informs the overall corporate strategy. Other examples of complementary courses are Organisational Behaviour and Organisational Communication or Essentials of Finance and Investor Relations. Methodological courses complete the offer of core courses, based on the strong belief that research is the bedrock of Corporate Communication, and given the increasing relevance and amount of data circulating today.
During the third semester, students can choose among a rich selection of elective courses or opt for an exchange programme with another university in Switzerland or abroad. The Master’s portfolio of electives is organised in four thematic areas:
- Corporate Social Responsibility and the Common Good
- Crossmedia, Transmedia and Multimodal Communication
- Visual and Material Culture
- Customer Experience and Value
During the last semester, students work on their capstone (18 ECTS) and attend a set of professionalizing courses (12 ECTS). For the capstone, they can choose to work in teams on a field project, consulting client organisations, or to individually write a Master’s thesis.
Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area (for more details see Study Programme).