Events
August
2019
September
2019
September
2019
September
2019

Structure and contents

The programme stretches over two years (120 ECTS credits). During the first year, students attend core courses, while during the second year students personalise their study curricula according to their individual interests and apply what they have learned.

MCC provides a solid general management foundation, which is shaped around topics relevant for communication. On this basis, all main corporate communication disciplines are covered, with a strong focus on how to manage organizational culture, corporate identity and brand and on how to protect reputational capital. The programme favours a strategic and multi-stakeholder approach and claims a central role for communication in corporate and business decisions. It therefore promotes corporate communication as a strategic partner of other corporate functions. For instance, in managing relationships with investors, communication managers interact with financial managers; in dealing with public authorities and regulators, they collaborate with legal services; in addressing issues of identity and corporate culture, they partner with human resources specialists; in communicating with customers, they collaborate with marketers, etc.

The approach proposed by MCC also prepares students who intend to embrace a career in general management roles, which require a “communication-intensive” approach. This is the case, for example, in roles in the area of HR, sustainability, compliance, social media, marketing, etc. The profile of our graduates is particularly well suited to “agile” organizations, where cross-cutting management and communication competences are required.