Crossmedia, Transmedia and Multimodal Communication
Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematica area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide to a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.
| Course | ECTS |
|---|---|
| Social Media Management | 6 |
| Digital Corporate Communication | 3 |
| Advertising and Consumer Representations | 3 |
| The Platform Society | 3 |
| Transmedia Narratives | 3 |
Students, if they wish, can earn a specialization by selecting a thematic area from the seven offered. Each area is worth 18 ECTS. The remaining 12 ECTS can be chosen from courses offered in other thematic areas or from other electives offered by USI.
Changes in the study programme may occur.
Other Thematic Areas:
- Corporate Social Responsibility and the Common Good
- Customer Experience and Value
- Visual and Material Culture
- Organisation and Human Resource Management
- Strategy and Entrepreneurship
- Cinema and Audiovisual Futures