Master in Corporate Communication
Elisa Battistella, Jr. Internal Communication Manager at LafargeHolcim
Tanja Coray, Corporate Communications Officer at Basler & Hofmann
Mailys Perrenoud, Corporate Communications Specialist at Octapharma
In an extremely dynamic environment, where society and markets are increasingly complex and interconnected, communication is key to understanding and giving meaning to business. More than ever, management occurs in conversations and interactions. Corporations are moving fast towards platform based business models and “agile” ways of organising.
This is why today organisations require professionals with cross-cutting management and communication competences. In this context Corporate Communication professionals help organisations to cultivate and protect their reputation, by engaging with internal and external stakeholders, and by nurturing and communicating the organisations’ purpose and identity.
The programme favours a strategic and multi-stakeholder approach to corporate communication, grounded in a sound knowledge of management. In order to help develop analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, interaction with professionals, etc.
MCC prepares students to start a career in the corporate communication profession as well as to take communication-intensive management roles in areas such as HR, sustainability, compliance, social media, marketing, etc.
The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in communication agencies and management consulting firms.