Master in Corporate Communication

Prof. Francesco Lurati
Prof. Francesco Lurati, Director of the Master in Corporate Communication

New technologies and globalization are disrupting both business and society as a whole, increasing their complexity and their pace of change.

In this extremely dynamic environment, the role of Corporate Communication is to help organizations to develop and, ultimately, to cultivate and protect their reputation. It does it by engaging with the organizations’ stakeholders and by nurturing and communicating the organizations’ identity.

With this in mind, the programme prepares students to start a career in corporate communication or in “communication-intensive” management functions or roles.