Strategy and Entrepreneurship
In today’s markets, which are increasingly disrupted by technological change as well as by social and demographic transformations, organisations require continuous and systematic business model innovation. Managers also need to act more entrepreneurially when approaching daily business.
This thematic area combines training in strategic management aimed at growing entrepreneurial attitudes and processing skills.
| Course | ECTS |
|---|---|
| Social Innovation | 3 |
| Business Ethics | 3 |
| Business Plans and Business Models | 3 |
| Go to Market | 6 |
| Negotiation | 3 |
Students, if they wish, can earn a specialization by selecting a thematic area from the seven offered. Each area is worth 18 ECTS. The remaining 12 ECTS can be chosen from courses offered in other thematic areas or from other electives offered by USI.
Changes in the study programme may occur.
Other Thematic Areas:
- Corporate Social Responsibility and the Common Good
- Crossmedia, Transmedia and Multimodal Communication
- Visual and Material Culture
- Customer Experience and Value
- Organisation and Human Resource Management
- Cinema and Audiovisual Futures