Visiting Alumni: Davide Guzzetti, Managing Director, Keros Digital

Career Service

Date: 25 October 2021 / 12:30

The USI Career & Alumni Service is glad to invite you to the career live testimony in the Online communication Design course of the USI Alumnus:


Davide Guzzetti, Managing Director, Keros Digital in Lugano. USI Degree: Master in Corporate Communication, 2009

Monday 25 October 2021 from 12.30

Auditorium, Main Building, USI West Campus



Anna Picco-Schwendener, Post-doc - Faculty of Communication, Culture and Society


To register, write an email to: [email protected]


Online communication Design: The course analyzes the very concept and practices of design of hypermedia. It covers the full project lifecycle, from the very initial stages of user requirements elicitation and engineering, up to the definition of information architecture, design, and prototype production. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. In particular, a model called URL: User Requirements with Lego will be presented and discussed. The role of communication will be particularly emphasized, stressing how inadequate communication exchanges might be at the very origin of project failures.