Andrea Rocci is Full Professor and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera italiana (Lugano). He is also Director of the Master programme in Financial Communication offered jointly by the faculties of Economics and Communication Sciences at the same university. He has published extensively in the fields of argumentation, pragmatics, semantics and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on Global linguistics. He has directed / is directing several projects on argumentation in the contexts of journalism, corporate communication and financial communication funded by the Swiss National Science Foundation (SNSF).