Michael Gibbert

Faculty of Communication, Culture and Society, USI

He is a Full Professor of Marketing at the Institute of Marketing and Communication Management (IMCA) at Università della Svizzera italiana (USI).

Among other things his competence areas are: Branding, Buyer-supplier Relationship, Customer Value, Hospitality and Tourism Marketing Management, Innovation management, Marketing, Marketing Research Methodologies, Onerous Consumption, Public Administration, Supplier Relationships, Sustainable Resource Utilisation.