Master in Cognitive Psychology in Health Communication
The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Faculty of Biomedical Sciences of the Università della Svizzera italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a Master degree programme in cognitive psychology with an interdisciplinary training in psychology, neuroscience, health communication, organizational behaviour and management. The programme focuses on the intersection between the theoretical bases of cognitive psychology and of communication applied to the context of health. Cognitive psychology is the study of all mental processes which drive simple or more complex behaviours, either normal or pathological. These include, among the many, verbal and non-verbal forms of communication, implicit and explicit memory, perception, attention, consciousness, problem solving, decision making, gratification, etc. Students who are admitted into the programme will receive an advanced theoretical background in neuroscience and modern psychology, will learn advanced research methods in psychology and health communication including a large variety of and statistical techniques and tools that can be used for the analysis of human behaviour in research labs, clinical departments, health frameworks and companies. A central goal of this programme is to familiarize students with the latest research and practice in these areas of research and help them translate and apply this knowledge in many different working environment including health psychology, communication, management, and marketing.