Events
September
2019
September
2019

Study programme

The MSc in Digital Fashion Communication (DFC) aims at preparing select students to pursue their careers in the fashion industry as specialists in digital communication.

The Master is a two-year (120 ECTS) Double Master's Degree offered jointly by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne and is entirely given in English. The courses offered in Paris will also be in English. The programme is taught by a renowned faculty from both institutions and by a large number of guest lecturers and professionals of the fashion industry who will share their practical experience. Mobility is part of the learning experience offered by this Master. Students will study in two different locations (Lugano and Paris) and live two diverse cultures.

First semester (USI)

30 ECTS

Digital

 

Digital Fashion Communication: An Introduction

3

Online Communication Design

3

Digital Challenges in Marketing and Big Data

3

Fashion

 

Fashion Communication

4.5

Sustainable Fashion

1.5

Communication

 

Intercultural Communication

3

Corporate Social Responsibility

3

Communication Law

3

Brand Management

3

Media Economics and Policy

3

   

Second semester (USI)

30 ECTS

Digital 

 

Digital Fashion Communication:
Conversations with Industry Experts

3
 

Information Management and Retrieval

3

Usability and Digital Analytics

3

e-Commerce and Cyber Security

1.5

Augmented and Virtual Reality

1.5

Fashion

 

Visual Fashion Communication

3

Argumentation in Fashion Communication

3

Communication

 

Critical Consumer Behaviour

6

Statistical Data Analysis

3

Market System Dynamics

3
   

Third semester (Paris 1)

30 ECTS

Digital

 

Digital Fashion Communication
Social Media Communication and Fashion Blogging

3
 

Fashion

 

Heritage, Tourism, and Fashion

6

Fashion Industry: A Global Perspective

6

Social History of Fashion and Custom

6

Study Tours*

3

Capstone Work

 

Electives** 

6
   

Fourth semester (USI or Paris 1)

30 ECTS

Digital

 

Digital Fashion Communication Lab

3

Capstone Work

 

Internship*** 

9

Master Thesis 

18

** Study Tours: The trips are organised along the whole duration of the programme.
*** Electives: Students are required to take a total of 6 ECTS in electives in either their third or fourth semester, and at either USI or Sorbonne University.
**** Internship: Students can do their internship during their third or fourth semester, and in whichever location they prefer (even outside Switzerland and France). In the fourth semester, students will have an online course (DFC Lab) and their master thesis, which gives students the flexibility needed to find an internship outside of Switzerland or France if desired.

 

Suggested Elective courses at USI ECTS

Advertising and Consumer Representations

3

Corporate Identity and Image

3

Film Economics and Management

3

International Strategic Management

6

History of Media Management

3

Issues and Crisis Management

3

Multimodal Rhetoric

3

Project Management

3