Master Meetings
Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.
Next appointment: 21-25 November 2022.
22.11.2022 | |
10:30-12:15 |
Online Communication Design The course analyzes the very concept and practices of design of hypermedia. It covers the full project lifecycle, starting from a benchmark analysis followed by the very initial stages of user requirements elicitation and engineering, up to the definition of information architecture, design, and prototype production. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. In particular, a model called URL: User Requirements with Lego will be presented and discussed. The role of communication will be particularly emphasized, stressing how inadequate communication exchanges might be at the very origin of project failures. Examples and Group Projects will focus on the financial sector, whenever possible. |
12:30-14:15 |
Financial Communication The course will help students to
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14:45-16:15 |
Multimodal Rhetoric The course offers a rhetorical approach to multimodal communication, looking into the integration of visual rhetoric (moving and static images) and verbal rhetoric (spoken and written words) including text layout and montage. Students will be introduced to the toolkit for the analysis and design of persuasive multimodal messages that the art of rhetoric and argumentation theory offer in combination with insights from modern multimodal discourse analysis and semiotics. |