Structure and contents
Financial communication is communication to investors. More precisely, financial communication is oriented to investment decisions. The actors of financial communication are numerous, the most important being at least the following: managers and directors of listed companies and enterprises, wealth managers and private banking advisors, mutual funds, pension funds, activists, etc., rating agencies, buy-side and sell-side analysts, financial journalists, financial regulators and market supervisory authorities.
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Goals and contents
The aim of the Master "European Studies in Investor Relations and Financial Communication" is to train graduates able to develop original and methodologically rigorous solutions that make the cross-cultural dialogue in banking and financial matters effective between the various interlocutors, public (European institutions and authorities, Member States and non-EU countries, etc.) and private (banks, insurance companies, financial intermediaries, institutional investors and consulting firms) with regard to institutional, regulatory, economic, financial and cultural issues emerging from the European scenario.
Therefore the Master aims at forming specialists of communication with a deep knowledge of the fundamental mechanisms of finance so that they will be able to bridge the gap between finance professionals and the other financial market participants, especially investors. To this purpose, the Master also provides students with the legal background that financial communication specialist needs in order to effectively deal with important issues recently emerging in the financial sector, such as money laundering, terrorism financing and fiscal matters.
By emphasizing the role of communication in finance - a domain pre-eminently quantitative, yet fundamentally relying on human interaction - the Master represents a Europe-wide unique initiative within the University offer of this level. Its cross-disciplinary educational approach opens the way and puts a new name to a profession as old as the financial system itself, that is: the financial communicator.
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Study Programme 2023-25
The two-year study programme (120 ECTS) combines state-of-the-art theoretical training with real-life case studies and simulations, relying on innovative and interactive teaching methods.
The study curriculum comprises a full year of classes at the Università Cattolica of Milan (first and second semester) and a full year of classes at the Università della Svizzera italiana in Lugano (third and fourth semester). Both core and elective courses will be offered over two years.
First semester- Univ. Cattolica
33
6
6
3
3
3
Second language: Français de la finance - First level OR Deutsch für die Finanzkommunikation - First level
6
Second semester- Univ. Cattolica
30
6
6
3
3
Second language: Français de la finance - Second level OR Deutsch für die Finanzkommunikation - Second level
6
0
Elective Courses (both semesters)
Chinese for Business and Finance - First level
6 Arabic language and culture
8 Chinese for Business and Finance - Second Level
6 Fintech and Sustainable Finance: Law and Practice
6 International financial markets
4 Third semester-USI
21*
6
3
3
3
3
3
Elective Courses*
6 3 3 Brand Management: Strategic Design and Creative Applications
6 6 3 3
3 6
6
Fourth semester-USI
21
6
6
3
3
3
Thesis
18
Elective courses*
6
The Swiss banking system: history, institutions and perspectives
3
3
3
Internship***
9 Total ECTS
120
*Students must acquire 12 ECTS of "Suggested Elective Course" tagged courses or activities over the entire study plan.
**Students must acquire 3 ECTS of "Core o elective in alternanza con Conversations with industry experts on Investor Relations - SP" or "Core o elective in alternanza con Conversations with industry experts on Private Banking - SA" tagged courses or activities from the 3rd, 4th semesters.
***Students might choose "Option Internship 9 ECTS + 3 ECTS elective course" tagged Extra-curricular courses or activities (which are not included in the graduation requirements).
The study plan might be subject to changes.
