Structure and contents
Financial communication is communication to investors. More precisely, financial communication is oriented to investment decisions. The actors of financial communication are numerous, the most important being at least the following: managers and directors of listed companies and enterprises, wealth managers and private banking advisors, mutual funds, pension funds, activists, etc., rating agencies, buy-side and sell-side analysts, financial journalists, financial regulators and market supervisory authorities.
Goals and contents
The aim of the Master "European Studies in Investor Relations and Financial Communication" is to train graduates able to develop original and methodologically rigorous solutions that make the cross-cultural dialogue in banking and financial matters effective between the various interlocutors, public (European institutions and authorities, Member States and non-EU countries, etc.) and private (banks, insurance companies, financial intermediaries, institutional investors and consulting firms) with regard to institutional, regulatory, economic, financial and cultural issues emerging from the European scenario.
Therefore the Master aims at forming specialists of communication with a deep knowledge of the fundamental mechanisms of finance so that they will be able to bridge the gap between finance professionals and the other financial market participants, especially investors. To this purpose, the Master also provides students with the legal background that financial communication specialist needs in order to effectively deal with important issues recently emerging in the financial sector, such as money laundering, terrorism financing and fiscal matters.
By emphasizing the role of communication in finance - a domain pre-eminently quantitative, yet fundamentally relying on human interaction - the Master represents a Europe-wide unique initiative within the University offer of this level. Its cross-disciplinary educational approach opens the way and puts a new name to a profession as old as the financial system itself, that is: the financial communicator.
Study programme 2020-21
The two-year study programme (120 ECTS) combines state-of-the-art theoretical training with real-life case studies and simulations, relying on innovative and interactive teaching methods.
The study curriculum comprises a full-year of classes at the Università Cattolica of Milan (first and second semester) and a full-year of classes at the Università della Svizzera italiana in Lugano (third and fourth semester). Both core and elective courses will be offered over two years.
First semester- Univ. Cattolica
Introductory module on communication in banking and finance
Accounting for investor relations
Statistical Data Analysis
English for Business and finance - First level
Second language: Français de la finance - First level OR Deutsch für die Finanzkommunikation - First level
Second semester- Univ. Cattolica
EU financial systems and bank management
Economics of the EU
Principles of financial European regulation
English for Business and finance - Second level
Second language: Français de la finance - Second level OR Deutsch für die Finanzkommunikation - Second level
Christian Ethics in Business
Communication strategies in financial disclosure
Law and practice of capital markets
Online Communication Design
Current issues in International Affairs
Conversations with industry experts on Private Banking*
Banking Strategies & Wealth Management
Argumentation in Finance
Sustainable Finance and Ethics
Conversations with industry experts on Investor Relations*
* Students have to choose one of the two.
The study plan might be subject to changes.