Structure and contents
Financial communication is communication to investors. More precisely, financial communication is oriented to investment decisions. The actors of financial communication are numerous, the most important being at least the following: managers and directors of listed companies and enterprises, wealth managers and private banking advisors, mutual funds, pension funds, activists, etc., rating agencies, buy-side and sell-side analysts, financial journalists, financial regulators and market supervisory authorities.
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Goals and contents
The aim of the Master "European Studies in Investor Relations and Financial Communication" is to train graduates able to develop original and methodologically rigorous solutions that make the cross-cultural dialogue in banking and financial matters effective between the various interlocutors, public (European institutions and authorities, Member States and non-EU countries, etc.) and private (banks, insurance companies, financial intermediaries, institutional investors and consulting firms) with regard to institutional, regulatory, economic, financial and cultural issues emerging from the European scenario.
Therefore the Master aims at forming specialists of communication with a deep knowledge of the fundamental mechanisms of finance so that they will be able to bridge the gap between finance professionals and the other financial market participants, especially investors. To this purpose, the Master also provides students with the legal background that financial communication specialist needs in order to effectively deal with important issues recently emerging in the financial sector, such as money laundering, terrorism financing and fiscal matters.
By emphasizing the role of communication in finance - a domain pre-eminently quantitative, yet fundamentally relying on human interaction - the Master represents a Europe-wide unique initiative within the University offer of this level. Its cross-disciplinary educational approach opens the way and puts a new name to a profession as old as the financial system itself, that is: the financial communicator.
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Study Programme 2024-26
The two-year study programme (120 ECTS) combines state-of-the-art theoretical training with real-life case studies and simulations, relying on innovative and interactive teaching methods.
The study curriculum comprises a full year of classes at the Università Cattolica of Milan (first and second semester) and a full year of classes at the Università della Svizzera italiana in Lugano (third and fourth semester). Both core and elective courses will be offered over two years.
First semester- Univ. Cattolica
27
6
6
3
3
3
Second language: Français de la finance - First level OR Deutsch für die Finanzkommunikation - First level
6
Second semester- Univ. Cattolica
24
6
6
3
3
Second language: Français de la finance - Second level OR Deutsch für die Finanzkommunikation - Second level
6
0
Third semester-USI
18/21*
6
6
3
3
3
3
3
Elective Courses**
3 3 Brand Management: Strategic Design and Creative Applications
6 6 3 3
Multimodal Rhetoric
3
3
6
6
Fourth semester-USI
36/39*
6
3
3
3
Thesis
18
Elective courses**
12
The Swiss banking system: history, institutions and perspectives
3
3
Internship***
9 Total ECTS
120
*Students may choose one of the two core Courses; the other course can be chosen as an elective. Additional elective courses can be selected from the study plan of the Master in Finance. Students interested in including these courses in their study plan are advised to contact the coordinator of ESIR by email. The number of available places in these courses is limited.
**Students are required to take a total of 12 ECTS in electives at either USI or Università Cattolica del Sacro Cuore.
***Students also have the option of completing a 9 ECTS elective internship with a minimum duration of 2 months and 3 ECTS in electives.
The study plan might be subject to changes.
