Employability
Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
The following data are based on the last USI Alumni Survey conducted by the USI Career&Alumni Service in 2022.
|
1 year after graduation |
5 years after graduation |
|
|
Alumni surveyed |
Class 2021 |
Class 2017 |
|
Employed |
94.7% |
100% |
|
Time to job |
2.2 months |
n.a. |
|
Salary |
CHF 61'300.- |
CHF 93'300.- |
|
Place of work |
% |
|
Switzerland
|
61.1
|
|
Italy |
27.8 |
|
Other Countries |
11.1 |
|
Industries (main) |
% |
|
Advertising, Marketing, Events |
38.9 |
|
Industry |
11.1 |
|
Consulting |
11.1 |
|
Luxury goods, Fashion, Accessories |
11.1 |
|
Banking, Finance, Insurance Services, Accounting |
5.6 |
|
Educational, Research Institutions |
5.6 |
|
Informatics, Technology, Web |
5.6 |
|
Sport, Wellness |
5.6 |
|
Tourism, Travel |
5.6 |
|
Functions (main) |
% |
|
Marketing Manager |
50.0 |
|
Business Development Manager |
20.0 |
|
Digital, E-Commerce |
10.0 |
|
Teaching and Training |
10.0 |
|
Media and Communication Manager |
10.0 |
Source: 2022 USI Master Survey (Alumni 2017&2021)
