Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
- Employed 92.7%
- Average Time to job* 1,8 months
(80% within 3 months: 60% before graduation)
|Place of work||%|
|Advertising, Events and Marketing Consulting||29.9|
|Informatics, Technology, Web||11.9|
|Luxury goods, Fashion, Accessories||6|
|Banking, Finance, Insurance services||3.6|
|Educational, Research institutions||3.6|
|Electrical, Electronics, Optical products||3.6|
|Health Care, Social services||3.6|
|All others (<3%)||16.8|
|Purchasing and Sales Manager||12.2|
|Media and Communication Manager||8.5|
|Market Research Manager||3.7|
|All others (<3%)||7.2|
The average salary** is CHF 65'800.-
*Source: 2020 USI Master Survey (2015-2019)
** 100% gross annual salary in CH