Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.

The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.

Graduates can also launch their own start-up, supported by USI’s incubator.

Employability Data

  • Employed                         92.7%
  • Average Time to job*        1,8 months
    (80% within 3 months: 60% before graduation)


Place of work %


  • Ticino
  • Other Swiss Cantons



Italy 27.9
Other Countries 12.8


Industries (main) %
Advertising, Events and Marketing Consulting 29.9
Informatics, Technology, Web 11.9
Luxury goods, Fashion, Accessories 6
Automotive 6
Retail 4.8
Banking, Finance, Insurance services 3.6
Consumer goods 3.6
Chemicals 3.6
Educational, Research institutions 3.6
Electrical, Electronics, Optical products 3.6
Health Care, Social services 3.6
Sport. Wellness 3.6
All others (<3%) 16.8


Functions (main) %
Marketing Manager 47.6
Purchasing and Sales Manager 12.2
Project Manager 9.8
Media and Communication Manager 8.5
Product Manager 7.3
Finance Specialist 3.7
Market Research Manager 3.7
All others (<3%) 7.2


The average salary** is CHF 65'800.-


*Source: 2020 USI Master Survey (2015-2019)
100% gross annual salary in CH