Employability

Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.

The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.

Graduates can also launch their own start-up, supported by USI’s incubator.

Employability Data

  • Employed                         92.3%
  • Average Time to job        2,6 months
    (64% within 3 months: 45% before graduation)

 

Place of work

%

Switzerland

  • Ticino
  • Other Swiss Cantons

75.0

  • 58.3
  • 16.7

Italy

25.0
   

Industries (main)

%

Advertising, Events and Marketing Consulting

16.8

Luxury goods, Fashion, Accessories

16.8

Culture, Art, Entertainment

8.3

Energy, Oil, Gas, Mining

8.3

Food and Beverage

8.3

Health Care, Social services

8.3

Telecommunication

8.3

Transportation/Logistics

8.3

Tourism and Travel

8.3

Automotive

8.3
   

Functions (main)

%

Marketing Manager

40.0

Media and Communication Manager

20.0

Purchasing and Sales Manager

10.0

Consulting

10.0

Operations

10.0

Program and Project Manager

10.0

 

Salary
The average salary* is CHF 61'200.-
*100% gross annual salary in CH

 

Source: 2021 USI Master Survey (Alumni 2020)