Employability
Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
Employability Data
- Employed 92.7%
- Average Time to job* 1,8 months
(80% within 3 months: 60% before graduation)
| Place of work | % |
|
Switzerland
|
59.3 37.2 |
| Italy | 27.9 |
| Other Countries | 12.8 |
| Industries (main) | % |
| Advertising, Events and Marketing Consulting | 29.9 |
| Informatics, Technology, Web | 11.9 |
| Luxury goods, Fashion, Accessories | 6 |
| Automotive | 6 |
| Retail | 4.8 |
| Banking, Finance, Insurance services | 3.6 |
| Consumer goods | 3.6 |
| Chemicals | 3.6 |
| Educational, Research institutions | 3.6 |
| Electrical, Electronics, Optical products | 3.6 |
| Health Care, Social services | 3.6 |
| Sport. Wellness | 3.6 |
| All others (<3%) | 16.8 |
| Functions (main) | % |
| Marketing Manager | 47.6 |
| Purchasing and Sales Manager | 12.2 |
| Project Manager | 9.8 |
| Media and Communication Manager | 8.5 |
| Product Manager | 7.3 |
| Finance Specialist | 3.7 |
| Market Research Manager | 3.7 |
| All others (<3%) | 7.2 |
Salary
The average salary** is CHF 65'800.-
*Source: 2020 USI Master Survey (2015-2019)
** 100% gross annual salary in CH
