Employability
Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
Employability Data
- Employed 92.3%
- Average Time to job 2,6 months
(64% within 3 months: 45% before graduation)
|
Place of work |
% |
|
Switzerland
|
75.0
|
|
Italy |
25.0 |
|
Industries (main) |
% |
|
Advertising, Events and Marketing Consulting |
16.8 |
|
Luxury goods, Fashion, Accessories |
16.8 |
|
Culture, Art, Entertainment |
8.3 |
|
Energy, Oil, Gas, Mining |
8.3 |
|
Food and Beverage |
8.3 |
|
Health Care, Social services |
8.3 |
|
Telecommunication |
8.3 |
|
Transportation/Logistics |
8.3 |
|
Tourism and Travel |
8.3 |
|
Automotive |
8.3 |
|
Functions (main) |
% |
|
Marketing Manager |
40.0 |
|
Media and Communication Manager |
20.0 |
|
Purchasing and Sales Manager |
10.0 |
|
Consulting |
10.0 |
|
Operations |
10.0 |
|
Program and Project Manager |
10.0 |
Salary
The average salary* is CHF 61'200.-
*100% gross annual salary in CH
Source: 2021 USI Master Survey (Alumni 2020)
