Employability
Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.
The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.
Graduates can also launch their own start-up, supported by USI’s incubator.
Employment Data
The following data are based on the last USI Alumni Survey, carried out by the USI Career&Alumni Service and the USI Alumni DB.
| 1 year after graduation | 5 years after graduation | |
|---|---|---|
| Employed | 90.3% | 100% |
| Time to Job | 0.5 months (83.4% within 3 months) |
n.a. |
|
Salary Average/100% gross annual salary in CH |
52,500 Chf | 99,500 Chf |
| Place of Work | Percentage |
|---|---|
| Switzerland | 67.9% |
| Ticino | 53.6% |
| Other Swiss Cantons | 14.3% |
| Italy | 25.0% |
| Other Countries | 7.1% |
| Employment Industries | Percentage |
|---|---|
| Finance | 21.7% |
| Luxury goods, Fashion, Accessories | 17.4% |
| Consumer Goods | 13.0% |
| Pharmaceutical, Biotech, Chemical, and Medical Technology | 12.0% |
| Communication, PR, and Marketing | 4.3% |
| Construction, Tools, Machinery | 4.3% |
| Education and Training | 4.3% |
| Health care, Social Service | 4.3% |
| IT Software and Hardware Development | 4.3% |
| Media and Printing | 4.3% |
| Real Estate | 4.3% |
| Travel and Tourism | 4.3% |
| Employment Functions/Role | Percentage |
|---|---|
| Marketing Manager | 53.8% |
| Communication, PR | 15.4% |
| Programme & Project Manager | 7.7% |
| Sales Manager | 7.7% |
| Other | < 4.0% |
Source: 2024 USI Master Survey (alumni 2023 and alumni 2019) and USI Alumni DB