Study Programme

First Semester
Framing the context Core Courses	ECTS
Qualitative Marketing Research and Data Analysis	3
Orthodox and Critical Perspectives in Marketing	6
Corporate Strategy	6
Consumer Vulnerability and Well-being	3
Organizational Behaviour	6
Digital Challenges in Marketing and Big Data	3
Communication Law	3

Second Semester
Acting in the context Core Courses	ECTS
Market System Dynamics	6
Marketing Metrics and Social Impact Measurement	6
Critical Consumer Behaviour	6
Business Markets and Industrial Relations	3
Economics of Well-being	3
Quantitative Marketing Research and Statistical Data Analysis	6

Third Semester	ECTS
Students who choose to pursue the semester at USI may pick courses freely from a rich portfolio of electives, as well as from courses offered in other Master’s programmes. The Master’s portfolio of electives is organized in the four thematic areas listed below. Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area.
Customer Experience and Value
Visual and Material Culture
Crossmedia, Transmedia and Multimodal Communication
Corporate Social Responsibility and the Common Good

Fourth Semester
Work experience Capstones	ECTS
Individual or team field project	12
Master thesis	18

Changes in the study programme may occur.

Master in Marketing and Transformative Economy