Study Programme 2020-2022
|
First Semester |
|
|
Framing the context |
ECTS |
|
3 |
|
|
3 |
|
|
6 |
|
|
3 |
|
|
6 |
|
|
6 |
|
|
3 |
|
|
Second Semester |
|
|
Acting in the context |
ECTS |
|
3 |
|
|
6 |
|
|
3 |
|
|
6 |
|
|
6 |
|
|
Quantitative Marketing Research and Statistical Data Analysis |
6 |
|
Third Semester |
ECTS |
|
Students who choose to pursue the semester at USI may pick courses freely from a rich portfolio of electives, as well as from courses offered in other Master’s programmes. |
|
|
Fourth Semester |
|
|
The closing semester aims at strengthening participants’ abilities and chances to enter the job market. First, participants will contextualize the acquired competences to real-life challenges. Depending on each participant’s interests and professional plans, he/she may opt for one of the three following capstones: (1) a master thesis, which is especially suitable for those willing to pursue an early career in the consulting, market research, strategic planning or academic field; (2) a field project, which is the best way to grow advanced consulting skills and deep market understanding; or, (3) an internship, which may appeal to students with no, or very limited, professional experience. Second, participants will attend a bundle of courses in the areas of the assessment of personal learning and team profile; design thinking; and, public speaking and presentation techniques. |
|
|
Work experience |
ECTS |
|
Capstones: Thesis or field project or internship |
18 |
|
Professionalising courses |
12 |
Changes in the study programme may occur
