Events

Study Programme

First Semester

 

Framing the context
Core Courses

ECTS

Qualitative Marketing Research and Data Analysis

3

Orthodox and Critical Perspectives in Marketing

6

Corporate Strategy

6

Consumer Vulnerability and Well-being

3

Organizational Behaviour

6

Digital Challenges in Marketing and Big Data

3

Communication Law

3
   

Second Semester

 

Acting in the context
Core Courses

ECTS

Market System Dynamics

6

Marketing Metrics and Social Impact Measurement

6

Critical Consumer Behaviour

6

Business Markets and Industrial Relations

3

Economics of Well-being

3

Quantitative Marketing Research and Statistical Data Analysis

6
   

Third Semester

ECTS

Students who choose to pursue the semester at USI may pick
courses freely from a rich portfolio of electives, as well as from
courses offered in other Master’s programmes.

The Master’s portfolio of electives is organized in the four
thematic areas listed below.
Students, if they wish, can earn a specialisation by selecting
18 ECTS within the same thematic area.

Customer Experience and Value

 

Visual and Material Culture

 

Crossmedia, Transmedia and Multimodal Communication

 

Corporate Social Responsibility and the Common Good

 

   

Fourth Semester

 

Work experience
Capstones

ECTS

Individual or team field project

12

Master thesis

18

Changes in the study programme may occur.