Study Programme 2022-2024
First Semester |
|
Framing the context |
ECTS |
3 |
|
6 |
|
Digitalisation between Marketing Opportunities and Consumer Vulnerabilities |
6 |
6 |
|
6 |
|
3 |
|
Second Semester |
|
Acting in the context |
ECTS |
3 |
|
6 |
|
3 |
|
6 |
|
6 |
|
Quantitative Marketing Research and Statistical Data Analysis |
6 |
Third Semester |
ECTS |
The third semester allows participants to customize their education in line with personal interests and professional plans, either at USI’s Lugano campus or by undertaking international exchange programmes. |
|
Fourth Semester |
|
The closing semester aims at strengthening participants’ abilities and chances to enter the job market. First, participants will contextualize the acquired competencies to real-life challenges. Depending on each participant’s interests and professional plans, he/she may opt for one of the following two capstones: (1) a field project, which is the best way to grow advanced consulting skills and deep market understanding; or, (2) an internship, which may appeal to students with no, or very limited, professional experience. Second, participants will also choose between two “more academic” options: (1) a bundle of three professionalizing courses in the areas of the assessment of personal learning and team profile (design thinking; and, public speaking and presentation techniques); or (2) a master’s thesis, which is especially suitable for those willing to pursue an early career in the consulting, market research, strategic planning or academic field. Overall, in the fourth-semester students can choose the mix of final examination options that better reflects their skills and professional needs/plans. |
|
Work experience |
ECTS |
Capstones: Field project or Internship |
18 |
Professionalising courses or Thesis |
12 |
Changes in the study programme may occur