Study Programme 2023-2025

First Semester

Framing the context
Core Courses

Second Semester

Acting in the context
Core Courses

Third Semester

The third semester allows participants to customize their education in line with personal interests and professional plans, either at USI’s Lugano campus or by undertaking international exchange programmes.
Students who choose to pursue the semester at USI may pick courses freely from a rich portfolio of electives, as well as from courses offered in other Master’s programmes.
The Master’s portfolio of electives is organized in the seven thematic areas listed below. Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area.

Fourth Semester

The closing semester aims at strengthening participants’ abilities and chances to enter the job market. First, participants will contextualize the acquired competencies to real-life challenges. Depending on each participant’s interests and professional plans, he/she may opt for one of the following two capstones: (1) a field project, which is the best way to grow advanced consulting skills and deep market understanding; or, (2) an internship, which may appeal to students with no, or very limited, professional experience. Second, participants will also choose between two “more academic” options: (1) a bundle of three professionalizing courses in the areas of the assessment of personal learning and team profile (design thinking; and, public speaking and presentation techniques); or (2) a master’s thesis, which is especially suitable for those willing to pursue an early career in the consulting, market research, strategic planning or academic field. Overall, in the fourth-semester students can choose the mix of final examination options that better reflects their skills and professional needs/plans.