Crossmedia, Transmedia and Multimodal Communication

Relying upon an interpretation of companies as networks of conversations with multiple stakeholders and audiences, this thematic area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints punctuating the stakeholder-company relationships. How do the multiple off- and on-line media operate? What is the role of traditional and new media? How can managers design meaningful content for a variety of publics? Courses contrast a crossmedia perspective, which leads to considering how the same communicative content must be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how the communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.

Changes in the study programme may occur.

Other Thematic Areas: 

• Customer Experience and Value
• Visual and Material Culture
• Corporate Social Responsibility and the Common Good
• Strategy and Entrepreneurship
• Organisation and Human Resource Management
• Cinema and Audiovisual Futures