Crossmedia, Transmedia and Multimodal Communication

Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematica area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide to a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.

Events
19
July
2024
19.
07.
2024
22
July
2024
22.
07.
2024
30
July
2024
30.
07.
2024
01
August
2024
01.
08.
2024
13
August
2024
13.
08.
2024

Cinema and Audiovisual Futures Conference 2024

Faculty of Communication, Culture and Society

The Future of Survival Public Event: AI and Generative humanity

Faculty of Communication, Culture and Society