Master in Marketing and Transformative Economy

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

Master Director: Prof. Luca M. Visconti

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Events
22
August
2022
22.
08.
2022
30
August
2022
30.
08.
2022

La trasformazione digitale: Storia e futuro

Faculty of Communication, Culture and Society
04
September
2022
04.
09.
2022

Swiss Summer School 2022

Academy of Architecture
13
September
2022
13.
09.
2022
14
September
2022
14.
09.
2022
15
September
2022
15.
09.
2022