Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Next appointment: 21-25 November 2022.

Registration form

21.11.2022  

10:30-12:15
Room A22
Red Building

Social Media Management

This course aims at providing students with an understanding of the fundamental concepts, strategies, and best practices that can help individuals and companies to maximize their (business) value on/through social media. Hence, students will have the chance to acquire knowledge on how to research, plan and evaluate the use as well as the management of social media.

14:30-16:15
Room 354
Main Building

Quantitative Marketing Research and Data Analysis

This course will introduce students to the core principles and practice of qualitative marketing research. The course will enable students to

  • understand the difference between qualitative and quantitative marketing research designs and to distinguish between the marketing problems that they are suited to answer
  • compare sampling methods and design a qualitative sampling plan
  • use the most important qualitative marketing research methods (interviews, focus groups, consumer ethnography and discourse analysis)
  • carry out marketing research in on-line and real-life contexts
  • assess the strengths and limitations of different qualitative research methods
  • analyse qualitative data and draw managerial conclusions
  • reflect on issues of validity, reliability and research ethics in the context of qualitative marketing research.