Visual and Material Culture

Since the 80s it has been accepted that consumption does not only serve to fulfil functional needs. If we no longer live in a product economy, how can we qualify the economy within which marketing operates? How do the signifiers of consumption work and how are they circulated across touchpoints? How do the media industry and marketing relate to each other in a market increasingly centred on narrative content? This thematic area aims to answer these central questions, relating the economic sphere of the market to that of social life. Advertising and its representations, branding and creativity, commercial, musical, informative, and entertainment content are the eclectic resources today's marketing managers must master.

Changes in the study programme may occur.

Other Thematic Areas: 

• Customer Experience and Value
• Corporate Social Responsibility and the Common Good
• Crossmedia, Transmedia and Multimodal Communication
• Strategy and Entrepreneurship
• Organisation and Human Resource Management
• Cinema and Audiovisual Futures