Corporate Social Responsibility and the Common Good

Companies do not operate in a vacuum. Whom are their activities and behaviours affecting? How are communication processes contributing to personal and collective wellbeing? Which tensions derive from the business-ethics dyad? How does responsibility unfold in profit and not-for-profit contexts? This thematic area integrates companies’ different internal and external stakeholders, their continuous complex conversations, and the evolving expectations that shape society and its norms. Today’s companies must prove they contribute to the common good to ensure legitimacy. To succeed, marketing managers need bold philosophical, conceptual, and instrumental tools to act profitably and responsibly.

Changes in the study programme may occur.

Other Thematic Areas: 

• Customer Experience and Value
• Visual and Material Culture
• Crossmedia, Transmedia and multimodal communication
• Strategy and Entrepreneurship
• Organisation and Human Resource Management
• Cinema and Audiovisual Futures