Specialisation in Culture and Communication Technologies

Students in this specialisation are introduced to the communication activities of cultural institutions working in the field of arts and entertainment, to the interpretation of cultural heritage and its presentation to audiences with different cultures. Particular attention is paid to the use of digital technologies for the enhancement of cultural heritage and to marketing in the cultural field, as well as to initiate contact with local, national and international institutions dealing with culture. In addition to the advanced B2 English language, this specialisation requires the acquisition of 3 ECTS in language Skills in French or German, in order to lower the entry barrier to the Swiss labour market.

Students in this specialisation may obtain a double degree from the University of Pisa. At the end of the course, they will receive a USI Bachelor's degree and a three-year degree in Performing Arts and Communication Disciplines (B.Sc.) from the University of Pisa. To do this, they will have to attend the fifth semester at the University of Pisa, following an ad hoc programme.

Director of the specialisation: Prof. Lorenzo Cantoni ([email protected])

Academic Year 2025/26

1° YEAR

     

Autumn Semester

ECTS

Spring Semester

ECTS

Comunicazione politica

6

Comunicazione online

6

Comunicazione verbale

6

Psicologia sociale

6

Economia della comunicazione

6

Analisi del discorso

6

Storia dei media

6

Storia sociale della cultura

6

Tecnologie digitali per la comunicazione

6

Teorie e modelli della comunicazione

6

Lingua inglese (debito formativo)

0

Lingua inglese (debito formativo)

0

Total

30

Total

30

       

2° YEAR

     

Autumn Semester

ECTS

Spring Semester

ECTS

Comunicazione visiva

6

Classici della comunicazione

6

Istituzioni di letteratura italiana

6

Storia contemporanea

6

Statistica

6

Culture digitali

6

ICT for Cultural Heritage

6

Masterclasses con istituzioni culturali

3

Moda e turismo, tra cultura e trasformazione digitale

3

Corsi a scelta

6

Skills: Laboratorio di scrittura 1

3

Skills: Laboratorio di scrittura 2

3

Lingua inglese (debito formativo)

0

Lingua inglese (debito formativo)

0

Total

30

Total

30

       

3° YEAR

     

Autumn Semester

ECTS

Spring Semester

ECTS

Teoria e produzione audiovisiva

9

Intercultural Communication (ENG)

6

Comunicazione aziendale oppure Public sector communication

6

Digital Humanities

6

Storia e pratiche della lettura

3

General Ethics (ENG)

3

Consumatori e marche

3

Corsi a scelta

6

Comunicazione teatrale

3

Skills

6

Skills in lingua francese o lingua tedesca*

3

Tesi

6

Total

27

Total

3

 * For students enrolled starting from the academic year 2025-2026, the language skill course (French or German) will no longer be compulsary in the third year. Alternatively, they will be able to choose freely from the available skills to complete the 3 ECTS required.
For students enrolled before this date, it remains mandatory to take a German or French language skill course in the third year.