Specialisation in Business, Markets and Society
Over the last decade, doing business has meant entering into conversation not only with customers, but also with competitors, public and private actors, and citizens. Issues such as sustainability, local-global relations, the impact of technology on business logic and on the quality of our lives, require dialogic and communicative management. Today, more than ever, managing means communicating. To prepare students for these challenges in the best possible way, this specialisation includes interdisciplinary knowledge of management, attention to multilingualism and optional student exchange programmes with renowned universities. The aim is to provide the tools needed to operate in an innovative way in the world of marketing and 'corporate communication'.
Director of the specialisation: Prof. Jeanne Megis ([email protected])
|
1° YEAR |
|||
|
Autumn Semester |
ECTS |
Spring Semester |
ECTS |
|
6 |
6 |
||
|
6 |
6 |
||
|
6 |
6 |
||
|
6 |
6 |
||
|
6 |
6 |
||
|
Lingua inglese (debito formativo) |
0 |
Lingua inglese (debito formativo) |
0 |
|
Total |
30 |
Total |
30 |
|
2° YEAR |
|||
|
Autumn Semester |
ECTS |
Spring Semester |
ECTS |
|
Comunicazione visiva |
6 |
6 |
|
|
6 |
6 |
||
|
6 |
Marketing (ENG) |
6 |
|
|
6 |
6 |
||
|
6 |
|||
|
Skills: Laboratorio di scrittura 1 |
3 |
Skills: Laboratorio di scrittura 2 |
3 |
|
Lingua inglese (debito formativo) |
0 |
Lingua inglese (debito formativo) | 0 |
|
Total |
27 |
Total |
33 |
|
3° YEAR |
|||
|
Autumn Semester |
ECTS |
Spring Semester |
ECTS |
|
6 |
General Ethics (ENG) |
3 |
|
|
6 |
Social Marketing (ENG) |
6 |
|
|
3 |
6 |
||
|
3 |
6 |
||
|
Corsi a scelta |
9 |
||
|
3 |
3 |
||
|
Tesi |
6 |
||
|
Total |
30 |
Total |
30 |
