The following are examples of job profiles in Media Management. Thanks to the variety of all available courses, our students have the possibility to access a wide range of job profiles and to customize their study plan to cater their interests and maximize their employment opportunities.
Media Managers are communication specialists who develop and implement all targeted content for various media platforms. They research, write, proofread and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.
Media Manager Responsibilities are: identify media opportunities through evolving issues, develop content for dissemination via social media, websites and other distribution channels; ensure that key messages align with vital business strategies; serve as the organization’s media liaison and formal spokesperson; conduct press conferences and briefings; scan the media marketplace to keep up-to-date on the latest media trends; monitor online and offline campaigns, and report on results; negotiate with media channels to close competitive deals; build and manage the organization's social media profile and presence; promote additional projects to support new product launches; build long-term relationships with media influencers and appropriately manage the organization’s media budget.
Social Media Manager
The overall purpose as a social media manager will be to lead an organization’s social media strategy in order to boost visibility and customer and client engagement. This typically involves managing an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Social media management can be a distinct role in larger organizations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.
Responsibilities include: develop a social media strategy and set goals to increase brand awareness and increase engagement; manage all social media channels; plan content and delivery and use tools to manage multiple social media channels; develop and manage competitions and campaigns that promote the organization and brand; write engaging blog posts and articles; create engaging multimedia content and/or outsource this effectively, form key relationships with influencers across the social media platforms; manage and facilitate social media communities by responding to social media posts and developing discussions, monitor and report on performance on social media platforms.
Content Editors are responsible for all aspects of content, which includes development, design, production, presentation, evaluation and analysis, to name a few. They will use data and feedback from users to help evaluate and enhance the value of a set of written materials and websites.
Content Editors work with marketing and graphic design departments closely to create an overall positive user experience. They may also produce material for publication, so they must possess excellent writing and editing skills, as well as understand the special considerations for writing for the Web and the wide variety of devices that can access the Internet.
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organization's internal intranet site.
A web author/editor is likely to get involved in: producing new content and writing it in an interesting and appealing manner; sourcing images and artwork, and commissioning photographers; liaising with clients or internal departments; maintaining the site once it is live and ensuring the information is accurate. They may take on the role of webmaster and be responsible for dealing with enquiries emailed from the site and overseeing any message board
Digital Marketing Manager
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.
Digital Communications Manager
A digital communications manager is in charge of promoting an organization's products and goals to the public, either as part of a specific campaign or on a holistic level. Using the latest digital marketing strategies, they can foster brand awareness and loyalty across a wide-reaching audience. For example, as a digital communications manager, you and your team might be responsible for implementing teen-targeted advertising content for Instagram or Twitter. You may be tasked with developing a social media advocacy campaign for municipal service, or to create an internal presentation for your company's shareholders.
Other duties may include managing a company website or blog, assisting with content creation (e.g., photography, graphic design, charts, polls, scripts), analyzing relevant data and metrics, identifying new technologies and trends, and budget planning. Digital communications managers are in demand in both the private and public sectors.
A Community Manager is responsible for creating and managing the online voice of an organization to build brand awareness within the online or offline community. The Community Manager will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity. You will be the first point of contact for fans and followers, thus developing an intimate relationship with the online and offline community.
Community Manager Responsibilities include: develop a content plan; create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos; engage with an online community and respond to comments and requests; analyze web traffic and relevant community metrics; design or organize offline events; relay community feedback to relevant internal stakeholders; devise and implement community communication initiatives; liaise with other departments to stay updated on new marketing initiatives, product and service developments; to ensure brand consistency and liaise with external agencies or journalists to ensure accurate brand representation.