Master in Media Management
The evolution of communication technologies and the expansion of social media networks have transformed the entire media industry. The media are global businesses today employing millions of people across the world. The online and mobile revolution have also resulted in many businesses creating online and mobile content such as websites and mobile applications and distributing this information and promotional material to reach larger audiences on a global scale. Our Master programme in Media Management allows students will learn about how all businesses, media and non-media, survive and thrive in an online digital environment. The course examines strategies employed by various companies and organisations to expand their businesses in a digital environment and we also teach students to develop the necessary skills for effective communication campaigns to reach employees, clients and consumers in a local, national and global context. With the MSc in Media Management, students will learn why every company is now a media organisation.
Awarded degree:
Master of Science in Communication, Major in Media Management
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Are the degrees issued by USI recognised internationally?
Università della Svizzera italiana (USI) is a recognised or accredited Swiss university. Academic qualifications obtained at USI Faculties are therefore also recognised abroad, on the basis of international conventions.
- The mutual recognition of academic qualifications, i.e. the diplomas awarded by universities and universities of applied sciences, that enables students to continue with their studies is governed by the Lisbon Convention of 11 April 1997 and other international conventions with Germany, Italy, Austria and France.
With regard to relations with ITALY, in particular:
Accordo tra il Governo della Repubblica Italiana ed il Consiglio Federale Svizzero sul reciproco riconoscimento delle equivalenze nel settore universitario. (Agreement between the Government the Italian Republic and the Swiss Federal Council on the mutual recognition of academic qualifications)
The agreement establishes the principle of equal treatment of Italian and Swiss students. Mutual recognition applies to university degrees and diplomas, exam performance and the equivalence of study periods, taking into account the ECTS credits system. Degrees awarded by a university that authorises the holder to continue his/her studies or to undertake the next course of studies at a university in one of the two Contracting States, without additional examinations, shall confer the same right in the other Contracting State.
In addition, the holder of a degree awarded by a university in one of the two Contracting States shall be entitled to make use of that degree in the other State in the form provided for by the legislation of the State in which it was awarded.
Professional rights shall not be directly linked to the right to make use of a university degree. - The recognition of the professional qualifications of Swiss and EU/EFTA nationals wishing to pursue a regulated profession is governed by the Agreement on the free movement of persons and the EFTA Convention.
With regard to accessing professional practice in Italy for those who have obtained their university degree at USI, paragraph 1 letter d) of Presidential Decree 189/2009 applies, according to which it is required to submit the documents indicated in the Presidential Decree to the professional association, which, in turn, transmits them to the MIUR (Ministero dell'Università e della Ricerca) which recognizes the validity of the foreign qualification for access to professional practice.
Useful links:
Procedures for the recognition of foreign qualifications in Italy (http://www.cimea.it/en)
Procedures for the certification of the authenticity of USI diplomas (In Italian only) (https://www4.ti.ch/decs/dcsu/ucsu)
Information on the recognition of foreign qualifications and competent recognition authorities in Switzerland (https://www.sbfi.admin.ch/sbfi/en/home/education/recognition-of-foreign-qualifications/recognition-procedure-on-establishment/agencies-responsible-for-the-recognition-of-foreign-qualificatio.html)
Recognised or accredited Swiss universities (www.swissuniversities.ch) - The mutual recognition of academic qualifications, i.e. the diplomas awarded by universities and universities of applied sciences, that enables students to continue with their studies is governed by the Lisbon Convention of 11 April 1997 and other international conventions with Germany, Italy, Austria and France.
