Strategy and Entrepreneurship

In today’s markets, which are increasingly disrupted by technological change as well as by social and demographic transformations, organisations require continuous and systematic business model innovation. Managers also need to act more entrepreneurially when approaching daily business.

This thematic area combines training in strategic management aimed at growing entrepreneurial attitudes and processing skills.

Semester III

18+12 ECTS*

Analytical Thinking

3

Applied Social Entrepreneurship

3

Business Ethics

3

Negotiation

3

Project Management

3

Social Innovation

3

Writing Business Plans

3

Additional courses upon availability

 

Brand Management

3

Customer Experience Design

3

Industrial Organization

3

Leadership and Teams

6

Online Communication Design

3

Pricing and Value

3

Product Innovation, Creativity, and Design Thinking

3

Product Innovation, Creativity, and Design Thinking

3

Service Design Marketing

3

Social Media Management

6

Social Marketing

3

User Experience Design

6

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the six specializations.

Changes in the study programme may occur.

 

Other Thematic Areas: