Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Next appointment: 9-13 May 2022. Registration is required. 

Registration form

12.05.2022  
14:30-16:15
Room A12
Red Building

Argumentation in Fashion Communication
Prof. Greco

This course includes three main content areas:

  • Introduction to main concepts from argumentation (issue, standpoint, argument) and from cultural semiotics in fashion.
  • Argumentation in digital fashion storytelling, with a focus on fashion films and videos related to specific campaigns and brand storytelling. We discuss why storytelling is argumentative and we learn to identify and analyse critically recurrent types of arguments.
  • Argumentation in “fashion controversies”: how controversies surrounding fashion (e.g. sustainability) might emerge in a polylogical discourse in the society at large, in which different actors communicate to a multiple audience on different platforms. Responding to “stock issues”, it is possible to introduce new policies in fashion communication messages.

In the Autumn Semester 2021, prospective students joined the class: