Customer Experience and Value

Following a customer-centric logic, this thematic area provides conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey have made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.

Semester III

18+12 ECTS*

Customer Experience and Relationship Management

6

Creativity and Product Innovation

3

Service Design Marketing

3

Sales Management and Customer Value

3

Pricing and Value

3

Channel Management and Retailing

3

Transmedia Narratives

3

Online Communication Design

3

Neurosciences, Marketing and Corporate Communication

3

Additional courses upon availability

 

Brand Management

3

User Experience Design

6

Storytelling, Self, and Society

3

Estetica Moderna e Contemporanea

3

Scenografia

3

Arte pubblica

3

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the six specializations.

Changes in the study programme may occur.

 

Other Thematic Areas: