Martin J. Eppler - room A34 - 17:00-18.30

Istituto di marketing e comunicazione aziendale

Data d'inizio: 19 Settembre 2012

Data di fine: 20 Settembre 2012

How does (Visual) Group Communication affect Creativity? Emerging Insights & Challenges

In this talk I report on recent experiments we have conducted through which we examine the impact of visual modes of team communication on the process and outcome of idea generation. I present existing principles of

collaborative creativity, based on prior studies, that have lead to our own set of hypotheses regarding high-quality ideation. I present a research design and first empirical results to examine these hypotheses. In concluding, I discuss our first insights from these experiments as well as on-going research challenges.