Qualitative case study research under different philosophical orientations
Università della Svizzera italiana
Data d'inizio: 13 Giugno 2017
Data di fine: 14 Giugno 2017
LECTURE SERIES ON SCIENCES AND SCIENCE COMMUNICATION, organized by the Laboratory of Science communication (LABCS) and the InterDisciplinary Institute of Data Science (IDIDS).
Lecture 4. Qualitative case study research under different philosophical orientations
Emmanuella Plakoyiannaki, University of Leeds
Tuesday, June 13, 2017
12.30-13.45
room 351
Discussant: Michael Gibbert
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In this lecture I will suggest that different paradigmatic assumptions shape the way we understand and conduct qualitative case study research. I will discuss the purpose, rationale, quality standard and style of writing in qualitative case study research under qualitative positivism, interpretivism and critical realism. I will conclude by suggesting the need for coherence in our theorising and writing practices in case study research.
Emmanuella Plakoyiannaki is Professor of International Business, and the Co-Director of the Graduate School at Leeds University Business School (LUBS), UK. She is also the Director of Research for the International Business Division and the Director of the Centre for International Business at the University of Leeds, (CIBUL) at LUBS, UK. She holds a PhD in Marketing from the University of Strathclyde, Glasgow, UK. Emmanuella is Co-Chair of International Business and International Management SIG for the British Academy of Management (BAM). Her research interests refer to qualitative research, language (in an IB context) as well as consumer behaviour. She has published in various academic journals including the Academy of Management Review, Journal of International Business Studies, Journal of World Business and Journal of Management Studies among others. She is dedicated to raising awareness about qualitative research and has delivered relevant seminars in various Universities in Austria, Greece, Italy, Finland, Russia, Thailand and the UK.
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