Goals and contents

Tourism – the romantic escape from everyday reality to picturesque places has grown to become a major economic sector in itself.

Next to financial services, it is the only industry that is established in every country around the world. Tourism is produced internationally, and fascinates an international clientele that could not be more diverse: Day-trippers, Backpackers, Families, Responsible Tourists, Business Tourists – or rather hundreds of millions of human beings who all approach their leisure time with a different interpretation.

Therefore, managing international tourism means understanding its diversity. This requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, local residents, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

To become capable of solving complex problems in tourism that frequently arise between these very different tourism stakeholders, you will learn how to use insights and toolkits from the scientific fields that are key to finding creative and innovative solutions to major issues in tourism:

  • Economics and Management (of tourism, tourism businesses, culture, territory, and the natural environment);
  • Communication (in tourism, tourism marketing, information technologies and new media, eTourism, and human sciences);
  • Politics, Institutions, and International Relations

The international tourism industry needs highly competent and dynamic young people who have a strategic and curious view on tourism and who like to challenge the status quo with a strong sense of responsibility.

Be part of the USI Master in International Tourism to shape the sustainable future of travel and tourism.

Events
18
August
2022
18.
08.
2022
22
August
2022
22.
08.
2022
04
September
2022
04.
09.
2022

Swiss Summer School 2022

Academy of Architecture
14
September
2022
14.
09.
2022

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Academy of Architecture
15
September
2022
15.
09.
2022

USI Welcome 2022

Academy of Architecture, Faculty of Communication, Culture and Society, Faculty of Biomedical Sciences, Faculty of Economics, Faculty of Informatics
16
September
2022
16.
09.
2022

Giornata di economia politica 2022

Faculty of Economics