Study programme
Study plan 2022-24:
| SEMESTER I | ECTS |
| Tourism Economics | 3 |
| Consumer Behaviour in Tourism | 3 |
| Sustainable Tourism Experience Design | 3 |
| Accounting | 3 |
| Intercultural Communication in Tourism | 3 |
| Digital Transformation in Tourism | 4.5 |
| E-Tourism Technology Lab | 3 |
| Cultural History of Tourism | 4.5 |
| International Relations and Tourism | 3 |
| 30 | |
| SEMESTER II | ECTS |
| Enogastronomic Tourism | 3 |
| Advanced Data Analysis in Tourism | 3 |
| Human Resource Management | 3 |
| Tourism Planning | 3 |
| Destination Management | 3 |
| Tourism Growth and Economic Development | 3 |
| Communicating Heritage in Tourism | 6 |
| Tourism Stories (Hub) | 6 |
| 30 | |
| SEMESTER III | ECTS |
| Tourism Service Management | 3 |
| Tourism and Transport | 3 |
| Tourism Marketing | 3 |
| Event Management | 3 |
| Crisis Communication | 3 |
| Tourism Career Lab | 3 |
| Electives | ECTS |
| Minor in Sustainability*** | 12 |
| Minor in eTourism*** | 12 |
| The World Challenges Programme | 6 |
| 30 | |
| SEMESTER IV | ECTS |
| The Grand MTour** | 6 |
| Internship* | 9 |
| Master Thesis* | 15 |
| 30 | |
| TOTAL ECTS | 120 |
Changes in the study programme may occur.
*Internship and Master Thesis are compulsory.
**The Grand MTour is a two-years long course, made up with external classes and culminating in the final Study Tour, a week-long external class in one major European city.
***Courses of the minors are offered both in the spring and in the fall semester. So, you’ll need to attend also some elective courses either in the second semester or in the fourth one.
