Annabel Waschuth, Jr. Brand Manager, Campari

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Servizio alumni

11 Marzo 2019

Diversi nostri laureati per aiutare gli attuali studenti e neolaureati ad orientarsi nel mondo del lavoro, hanno condiviso la storia della loro carriera. Ecco la storia di Annabel Waschuth, Jr. Brand Manager Aperitivo & Fine Spirita in Campari a Baar (CH). USI Degrees: Master in Marketing, 2014 e Bachelor in Scienze della comunicazione, 2012.

Come hai iniziato la tua carriera?

After my master degree, I was looking for an internship in the luxury sector, my passion. After several attempts I was hired by Richemont in Munich. The experience at Richemont helped me in a second moment to get my first real job at BMW's Swiss headquarters in Zurich. At BMW I had the chance to be part of a new project, the Brand Experience Center, where I was in charge of customer consulting. That's where my interest towards "Brand Marketing" developed. After a year and a half at BMW and thanks to a stroke of luck, my LinkedIn profile caught the attention of a Head Hunter who helped me realize a dream: to work for Campari where I finally joined in September 2017 as Junior Brand Manager.

Perché hai scelto di lavorare presso Campari?

My career path is characterized by my passions and my origins. I have always  chosen  companies  with  whom  I  could  identify  myself.  As  of German nationality, I chose BMW because it reflects my origins. Having lived  all  my  life  in  Italy,  in  Lombardy,  Campari  reflects  my  sense  of belonging, my culture and my passion.

In cosa consiste il tuo ruolo?

My role as a "Junior Brand Manager", said in a concise way, consists in developing marketing strategies to position a brand in the reference market and to increase sales. In concrete terms, this consists of creating a marketing plan and rolling out the various activities throughout the year.

Quali sono, a tuo parere, le qualità necessarie per fare carriera in Campari?

Passion and Pragmatism. These are two of the key words in Campari. Passion is what helps us to build our brands, is the basis of our daily work and is what always makes us go the extra mile. Pragmatism, on the other hand, serves to have a practical approach to solving problems and facing challenges. At Campari, decisions must be simple and agile in order to adapt to a sector that is constantly moving.

Quali sono secondo te le caratteristiche/gli aspetti positivi dell'USI?

What I've always liked about USI is that you're not a number. When I was enrolled, I remember professors knowing me by name. There was a direct and sincere relationship between students and teachers. This is not the case in all universities.

Quali competenze e/o capacità acquisite durante il tuo percorso di studi all’USI sono risultate utili nella tua carriera professionale?

At USI, we have always participated in a lot of group works. One example I  like  to  remember  is  the  Field  Project.  These  projects  are  useful  as preparation for your future job.

Cosa potresti suggerire ad un neolaureato USI che deve entrare nel mondo del lavoro?

Follow your passions and don't let yourself be discouraged. When you want something, ask and work hard to reach it.