Field Projects @ Master in Marketing and Transformative Economy

Strengthening brand identity and and ideation of product-specific communication strategy

Developing the Corriere del Ticino Group’s digital products

Developing the Corriere del Ticino Group’s digital products

Improving penetration of DESA Group’s brands in the Swiss market

Improving penetration of Granarolo in the Swiss market and its digital presence

Designing a brand portfolio strategy for the brands Homebaker and Mulino Maroggia

From Telco to TechCo: Swisscom's Engagement for SME Digitalization in Ticino

Building Bormio district’s narrative identity in preparation for the 2026 Winter Olympics

Supporting Stannah’s business growth in the market of stairlifts (Italy and Switzerland: Market analysis and brand audit)

Delivery of a CRM strategy based on the mapping of the Bank's actual and potential customers' journeys

Assessment of the positioning of Bormio as a global mountain tourism destination (in view of 2026 Winter Olympic Games)

Analysis of consumers' perception of frozen ready-made sauces in Ticino

Integrated communications' strategy design for attracting the Banks'client of the future

Corporate brand identity analysis

Design of a multichannel strategy for the Italian market and developmente of Trade Marketing actions.

New business development and competitive analysis in European markets

Consumer perception's analysis of frozen products in Ticino, with a focus on the brand Piacere Mio!

Development and launch of an intra-company platform for digital volunteering in the EMEA region

Bosch Switzerland Power Tool Division: “Omni-channel strategy with a pull marketing approach for the Swiss market“.

Analysis on the hotel’s new location and outlets to determine their potential of attractiveness and propose solutions to appeal high-income international tourists

Analysis of the Hotel's New Location and Outlets: Assessing Attractiveness for Local Residents and the Wider Milan Metropolitan Area

Homebaker branding strategy for the newco by Mulino Maroggia

Disaronno and Millennials: is there room for a new positioning within the Swiss Market?

Improving Customer Satisfaction at LGI's Customer Service

Solution for energy world in transition

Social Media Strategy for Ilapak

RSI's User Personas

Niche products from the valleys of Lugano

Rethinking SSSL's corporate identity and communication through customer touchpoints

Repositioning the group for a new market segment

Analysis and strategic recommendations of Hilti's ON! Track asset management solution

Developing a sustainable online communication strategy

Introduction of a new Swiss e-commerce trustmark

Evaluation of current online presence and proposal of a strategic plan

Usability of TASTOROSSO

SIMI Group in the digital B2B market

World Challenges: Food Waste - 1

World Challenges: Food Waste - 2

How to develop a system for finding the right pairings between producers and advertisers?

How can BFE increase its brand awareness to attract all visitors of the shopping malls in which the stores are located?

Develop and evaluate the "deseasonalization" strategy supported by financial projections with multiple scenarios

What is the degree of students’ satisfaction with the study and training program provided by SSSCI and how does it fit to the market demand?

Social Media in Marketing and Sales Activities

Evaluating Digitalization Trends in SMEs within the Construction Industry: Adoption Potential of the ‘HiltiOnTrack’ System and Its Impact on Local Sales and Communication Strategies

The identification of the main criticalities of the scalability of the MyHabitat business model in order to provide “actionables” for a business expansion in the City of Milan

How can BFE increase its brand awareness to attract all visitors of the shopping malls in which the stores are located?

The creation of the Pianoforte Retail Academy

The TV of the future. Consumers‘ evaluation of existing and potential additional content options for RSI+, the HbbTV platform of the RSI channels LA1 HD and LA2 HD

Addressing 'Wicked Problems': Advisory Projects on Transformative Issues with Economic and Societal Implications

Youth segment analysis

Fleet management in Hilti Tessin

Hoosh marketing plan for U.S. entry

Ilapak brand customer perception survey

Stores concept and visual merchandising

Stores concept and visual merchandising

What are the factors inhibiting SMEs to exploit the full potential of Microsoft’s offerings?

How companies located in Canton Ticino perceive the online advertising activity

Evaluation of Lindt’s customers sensitivity towards the proximity marketing technology

Online communication strategy for Between

How to renew the wool market

B2B furnishing service

Developing a mobility service in Ticino

Pirelli experience: develop a digital experience for Pirelli's customers

Identification and translation of macro trends into opportunities for Riso Scotti in the functional food market

Identification and translation of macro trends into opportunities for Riso Scotti in the functional food market

BIC shavers: consumers' buying behaviour

Consumer acquistion in North America

Climbing up the ladder: a fair system of evaluation for careers at Credit Suisse

Setup of a remote network of business development interns to launch and manage small markets on Easyroommate

Healthcare information flow among Italian institutions

Introduction of the allocated day pass

The Tessin regional market

Growth opportunities in the SME firms market in Ticino and North of Italy for a pension fund management company

The customer service department assessment

Price Off in the wine department

VAPE Electrical Dispensers

New strategies to increase IVECO's market share

A market and competitive analysis of the naval shipyards

A tale of two guns, exporting muzzle loading guns into Russian market

Winter digital engagement platform

Competition analysis and innovative marketing measures to gain the competitor's customers

Swiss market for lighters

Tamaro Park

Cycling brake power. Suggestions to understand the threats of reduction of sales

Define cost of a sub-assemblie components, origin, HTC, process flow and process ownership

Ticino Financial industry

Customer satisfaction and CRM

Belotti Ottica & Udito

Blitz

A war for talents: retention  issues at Credit Suisse

How to leverage online marketing, by focusing on social media, to attract Swiss students to the retail banking of Credit Suisse. Suggestions for channels and appearance

Promoting Ticino region as a platform for venture capital investors and investments

Creating a biomedical cluster in Ticino

Vape friendly protection

Ilapack pricing strategy

Facility Services in the hospital sector

Analysis of Knauf positioning and its main competitors in Italy

La Ghirada-Primo sport 0246

How to Develop a Sustainable bacterial Lysate Market in Latin American Countries

Reviewing distribution system and processes

Belotti Ottica & Udito

Blitz

Social media for securities companies

Forming the next-generation managers at Ginsana

Industrial  Business Co-marketing project

A marketing and communication strategy for the new SWISS CORNER in the heart of Milan

Promoting Ticino region as a platform for venture capital investors and investments

Creating a biomedical cluster in Ticino

Ticino as a Location for Start-ups: Situation and Prospects

Development of a methodology to map the main product categories within the housewares sector

Knowledge and Perception of Rotary Club in Lugano

How could Credit Suisse bring its clients close again, after having made them independent

Analysis of the Italian Energy Market and Branding Strategies for EGL Italia

Ermenegildo Zegna Watches: exploring new luxury opportunities

A new marketing strategy for Vim

Marketing strategy for Coloreria italiana

Brand Advocacy Communication Strategies

Customer Satisfaction Measurement of Products and Services

Competitive Advantages of  a Business Settlement in Ticino

Supercar Promotion Consulting

Market Analysis of Ticino based companies

Mikron Tools: costing and pricing

Development of Cost Deployment tools for Porsche Consulting Italia S.r.l.

Knowledge and Perception of Rotary Club in Lugano

SNL: the implication of boat transportation on the local population

BIC

Softline

Customer Engagement Project for Dormeo

The assessment of the distribution and communication policies

Tourism in Ticino: A Business Study

Analysis and mapping of conversations about the Valora retail brands on social media sites

A European Landscape Research on Snowsports Events

Waterline pouch making machines

Grant-making foundations in Ticino

Analysis and suggestions for repositioning of the “Academia” package

Market research and competitive analysis in the area of energy-saving service innovation

Evaluating the market for a new product introduction

A Comparison Between Customers and Non-Cuctomers: Recommendations for a Marketing Strategy

Defining the solution for distribution and logistics for the European markets.

Campione and Ticino: an analysis

Pepsico Iberia: international employer branding

Assessment of the European market for solar panels

Strategic and Communication Plan for The Ticino Bodywork Repair Association

Analysis of the comercial/business customers in Ticino.

The Ticino Canton Competitive Advantage – A Comparative Study (TICA Project)

Social network analysis within Aduno

Website communication and customer experience

Visibility

Client: the Bally’s ally

PR and Marketing plan for Bashiba Panorama

Improving the actual BisiPC structure, and define future developments

Launching a new environmentally friendly product line – Edilcentro Wullschleger

Percezione del valore del benessere acustico nel settore della ristorazione italiana

Olivia e Marino, Social Media strategy optimization

How to transform white sheeps into blue sheeps

The impact of communication flow on customer retention

The electric vehicles battery market. A competive analysis

Buying behaviour of cutting tools in Italy, Germany and Switzerland

How could Tissot use Social Media for reaching a wider target group giving the image of being innovators with a strong heritage

Intranet launch

UBS Indipendently Wealthy Client Segmentation

MNCs: a resource for the Canton Ticino: their role and perspectives

The green question at VF International

A Return On Investment analysis of VF’s E-commerce opportunities

Leveraging partnership through co-marketing activities

Averna communication and product positioning plan

Cornèrcard Brand Identity

Research on Family Business in North Italy

Wisdom Pills

Post-Merger Training as an Integration Opportunity: a survey of training methods and scenarios

Roadblocks for IT Outsourcing and disaster recovery in Ticino

Assessment of the French market for Tools

Developing Business in the French Market

Market research for e-learning software based open-source technology

Strategic Management Consultancy

E-commerce strategy for TNF and Vans

Employer branding

Marketing plan for German Change Management journal acquired by HFV

Fashion - What combines?

New product launch (mini Pringles)

Valutazione del potenziale di mercato per i prodotti di medicina naturale

Valutazione del potenziale di mercato per i prodotti di medicina naturale

Compliance’ for Centro fertilità at S.Anna (Arsmedica Clinic), - client behavior prediction and retention

Positioning the CP Startup in Ti and CH

Valutazione del potenziale di mercato per i prodotti di medicina naturale

Image and branding of a music festival

Marketing a new genre of software: from local to global

Valutazione del potenziale di mercato per i prodotti di medicina naturale

Image and branding of a music festival

Valutazione del potenziale di mercato per i prodotti di medicina naturale

Marketing a new genre of software: from local to global

Valutazione del potenziale di mercato per i prodotti di medicina naturale