Marco Benedetti, Product Planner, Maserati


Servizio alumni

2 Maggio 2022


In order to help current students and recent graduates to find their way in the working world, many of our alumni shared their career story. Here the story of Marco Benedetti, Product Planner at Maserati in Modena (I). USI Degree: Master in Marketing, 2018.


How did you start your career?

I started my career in gaining experience in different marketing roles inside the automotive sector. I started as a product manager for Volkswagen Italy then a marketing specialist for Psa Italy.

Why did you choose a career in Maserati?

Since I was young I have had an incredible passion for automotive sector. I am a car enthusiast and fan of the greatest Italian brands as Maserati and Ferrari. I retain the luxury Italian automotive market the highest point of Italian craftmanship and icon in the world.

What is your current role/duties?

Pricing, Benchmarking, Product lifecyle management, Market requests support, Product launch monitoring, Commercial support.

In your opinion, what are the qualities necessary for a successful career in Maserati?

  • Public speaking,
  • multitasking,
  • working under pressure,
  • master of Excel and Powerpoint

What positive aspects and qualities meant most to you during the study programme you attended?

  • Assignments,
  • groupoworks,
  • constant class presentation

What is your advice to USI students entering the job market?

  • Improve Office Suite usage,
  • learn how to stand in a presentation in front of board members.