Lucrezia Guidato, CRM Coordinator, VF International


Servizio alumni

22 Maggio 2023

To help current students and recent graduates navigate the world of work, several USI Alumni shared their career paths and career story. Here the story of Lucrezia Guidato, CRM Coordinator in VF International in Stabio (CH). USI Degree: Master in Digital Fashion Communication, 2020.

How did you start your career?

I started my career as CRM intern for Tally Weijl, a fast fashion company based in Basel.

Why did you choose a career in VF International?

I've aimed at joining VF corporation for quite a long time, as it is an international workplace with major brands and lots of young talented professionals.

What is your current role/duties?

I take care of the CRM channel, which mainly lies on DEM. From asset provision to budgeting and project management, I take care of all the steps to deliver newsletters and at the same time to build an efficient and insightful customer journey.

In your opinion, what are the qualities necessary for a successful career in VF International?

  • Curiosity: willingness to learn and improve
  • Ability to go beyond your limits
  • Humility

What positive aspects and qualities meant most to you during the study programme you attended?

  • Case studies and team projects
  • Interesting programs
  • Excellent Professors!

What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?

Time management and ability to organize the workload.

What is your advice to USI students entering the job market?

Keep being motivated in the very first job search, do not settle for what you think might be okay. Be committed to the job you would like to get and build a solid network in order to get it. Do not be afraid of changing your mind.